As we approach the 2020s, uncertainty has become the new norm. But future-facing organisations are rising to the challenge, rebooting their brands, workplaces and consumer propositions with insights that enable them to race ahead of their competitors. To achieve these changes, brands are re-inventing customer care.

Using the latest consumer foresight tools, they are determining how Innovator and Early Adopter consumers are driving tomorrow’s mainstream shopping experience.

Who are these consumers? Which experiences are attracting them? And more importantly, how do the brands, businesses and organisations that we showcase in this forum use the latest placemaking tools (within and beyond their business) to generate real and lasting value for their teams and clients, and the consumers they serve?

On 18 and 19 October 2017, we will unpack the trends, case studies and consumer experience models that will enable you to rebuild your brand from the inside out.

Why Attend?

Imagine that you could catch a glimpse of the future consumer landscape. What would you see? How would you do things differently? How would your competitors react? Learn how to harness the changing global consumer mindsets, workplace attitudes and brand experience offerings that will define the next decade.
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As a consultancy renowned for its insight and innovation work with numerous FTSE 100 clients, The Future Laboratory wants to help you to tackle three key questions:

: Consumer of 2020 – which fringe consumer behaviour patterns will change industry?

With a focus on psychographics over demographics, this presentation will examine emerging consumer mindsets that, as we enter the next decade, will become a more pressing concern for brands.

: Brand Culture of 2020 – how can a brand rethink its working culture to attract better talent and deliver greater value to its own clients and customers?

To future-proof your brand, it is necessary to consider not only the innovations you can bring to consumers but also the internal changes that are required to reflect wider societal shifts. This presentation will examine how you can burst the filter bubble of your sector and location to build a brand that is fit for the future.

: Experience of 2020 – when everyone offers experience, how can a brand cut through the noise?

Looking at the physical and digital worlds, we will examine how to create a sense of place for brands eager to connect with ambivalent consumers. This presentation will focus on the environments, spaces and experiences that brands will need to offer to connect with consumers in 2020.

Alongside these three presentations, we provide bespoke business clinics that enable you and your team to meet with our strategists and foresight analysts who will help you to more effectively action the content delivered on the day.

And for those who have missed our quarterly forums and briefings, our Insight Theatre examines the trends, case studies and actionable take-outs about tomorrow’s consumers in retail, beauty, food, drink and luxury that you need to know about – from Virtual Spending and Honest Products to Untrade Shows and Serene Hospitality.


A mix of influencers, innovators and creative thinkers that are already challenging the future and reaping the benefits have been selected to show you how to effectively implement disruption across a range of sectors.

Martin Raymond

Co-Founder, The Future Laboratory

A dynamic, if reluctant presenter, Martin is editor-in-chief of LS:N Global, our online lifestyle news and consumer insight portal. He has also written and co-authored a fascinating range of books, including crEATe (Gestalten), The Tomorrow People: Future Consumers and How to Read Them Today (Financial Times Prentice Hall), and the aforementioned The Trend Forecaster’s Handbook, which is the definitive work on trends and the trend forecasting arena. 

 Chris Sanderson, Co-Founder, The Future Laboratory

Chris Sanderson

Co-Founder, The Future Laboratory

Christopher Sanderson is co-founder of The Future Laboratory, where he is responsible for delivering the company’s extensive global roster of conferences, media events and LS:N Global Trend Briefings, which he co-presents with the team in London, New York, Sydney, Melbourne, Stockholm and Helsinki. 
Clients who have booked one of his inspirational keynotes include Gucci Group, the European Travel Commission, Retail Week, Selfridges, M&S, Chanel, Harrods, Aldo and H&M.


Tom Savigar

Chief Growth Officer, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.

Philippa Wagner, Strategic Insight Director, The Future Laboratory

Philippa Wagner

Strategic Insight Director, The Future Laboratory

By anticipating macro-cultural changes, Philippa defines what trends and cultural behaviour shifts will mean for brands to create future-focused innovation for future growth. With a master’s degree from The Royal College of Art and a design and fashion futures background, over the past 20 years she has helped shaped the future of brands across the beauty, automotive, technology and apparel sectors, and helped shape their brand futures through the language of trends. 

Trevor Hardy, CEO, The Future Laboratory

Trevor Hardy

CEO, The Future Laboratory

Trevor joined The Future Laboratory as CEO in 2014. He is responsible for the overall growth of the business: diversifying our products and services, expanding the countries in which we operate and creating new partnerships. 
He is creative, entrepreneurial with a strong commercial focus and has always been passionate about helping brands prepare for what is next.

More speakers to be announced

Book your ticket now

Learn how to harness disruptive innovation with some of today’s most creative and future-facing thinkers.

If you are a member please contact your account manager to book tickets.

Innovator: Early Adopter: Late Adopter:
until 1 August
until 13 September





An afternoon of inspirational talks and strategic clinics that will capture what a brand must do to find success in 2020.

Complete your details on the following form to receive the final agenda once released.

Your Visit


The Future Laboratory’s home at Elder Street has its own story to tell. The Grade II-listed property is built on the site of a Roman cemetery and in the precincts of the medieval Priory and Hospital of St Mary Spital.

Located between London’s creative capital of Shoreditch and the financial heart of the city, it’s a short walk from Shoreditch High Street and Liverpool Street stations.

The Future Laboratory
26 Elder Street
London E1 6BT

Food and Drink

Brain booster snacks, super-food smoothies and hyper-health-cocktails will be served throughout the day, so that attendees can maximise their thinking and minimise their girths without feeling hungry in mind, body or spirit.