As we approach the 2020s, uncertainty has become the new norm. But future-facing organisations are rising to the challenge, rebooting their brands, workplaces and consumer propositions with insights that enable them to race ahead of their competitors. To achieve these changes, brands are re-inventing customer care.

Using the latest consumer foresight tools, they are determining how Innovator and Early Adopter consumers are driving tomorrow’s mainstream shopping experience.

Who are these consumers? Which experiences are attracting them? And more importantly, how do the brands, businesses and organisations that we showcase in this forum use the latest placemaking tools (within and beyond their business) to generate real and lasting value for their teams and clients, and the consumers they serve?

On 18 and 19 October 2017, we will unpack the trends, case studies and consumer experience models that will enable you to rebuild your brand from the inside out.

Why Attend?

Imagine that you could catch a glimpse of the future consumer landscape. What would you see? How would you do things differently? How would your competitors react? Learn how to harness the changing global consumer mindsets, workplace attitudes and brand experience offerings that will define the next decade.
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As a consultancy renowned for its insight and innovation work with numerous FTSE 100 clients, The Future Laboratory wants to help you to tackle three key questions:

: Consumer of 2020 – which fringe consumer behaviour patterns will change industry?

With a focus on psychographics over demographics, this presentation will examine emerging consumer mindsets that, as we enter the next decade, will become a more pressing concern for brands.

: Brand Culture of 2020 – how can a brand rethink its working culture to attract better talent and deliver greater value to its own clients and customers?

To future-proof your brand, it is necessary to consider not only the innovations you can bring to consumers but also the internal changes that are required to reflect wider societal shifts. This presentation will examine how you can burst the filter bubble of your sector and location to build a brand that is fit for the future.

: Experience of 2020 – when everyone offers experience, how can a brand cut through the noise?

Looking at the physical and digital worlds, we will examine how to create a sense of place for brands eager to connect with ambivalent consumers. This presentation will focus on the environments, spaces and experiences that brands will need to offer to connect with consumers in 2020.

Alongside these three presentations, we provide bespoke business clinics that enable you and your team to meet with our strategists and foresight analysts who will help you to more effectively action the content delivered on the day.

And for those who have missed our quarterly forums and briefings, our Insight Theatre examines the trends, case studies and actionable take-outs about tomorrow’s consumers in retail, beauty, food, drink and luxury that you need to know about – from Virtual Spending and Honest Products to Untrade Shows and Serene Hospitality.


A mix of influencers, innovators and creative thinkers that are already challenging the future and reaping the benefits have been selected to show you how to effectively implement disruption across a range of sectors.
Martin Raymond

Martin Raymond

Co-founder, The Future Laboratory

A dynamic, if reluctant presenter, Martin is editor-in-chief of LS:N Global, our online lifestyle news and consumer insight portal. Not only does he regularly contribute on trends and business to the BBC, Channel 4 and ITV, he has also written and co-authored a fascinating range of books, including crEATe (Gestalten), The Tomorrow People: Future Consumers and How to Read Them Today (Financial Times Prentice Hall), and the aforementioned The Trend Forecaster’s Handbook.

Philippa Wagner, Strategic Insight Director, The Future Laboratory

Philippa Wagner

Strategic Insight Director, The Future Laboratory

By anticipating macro-cultural changes, Philippa defines what trends and cultural behaviour shifts will mean for brands to create future-focused innovation for future growth. With a master’s degree from The Royal College of Art and a design and fashion futures background, over the past 20 years she has helped shaped the future of brands across the beauty, automotive, technology and apparel sectors, and helped shape their brand futures through the language of trends. 

Trevor Hardy, CEO, The Future Laboratory

Trevor Hardy

CEO, The Future Laboratory

Trevor joined The Future Laboratory as CEO in 2014. He is responsible for the overall growth of the business: diversifying our products and services, expanding the countries in which we operate and creating new partnerships. 
He is creative, entrepreneurial with a strong commercial focus and has always been passionate about helping brands prepare for what is next.


Hannah Robinson

Art Director, LS:N Global

Hannah joined The Future Laboratory in 2010, and in her current role leads a team of visual researchers, analysts and video journalists in identifying and visually communicating key shifts that will affect the look and feel of the lifestyle industries. Hannah’s expertise lies in the development of design trends and she is responsible for leading visual content for biannual Trend Briefing topics and Futures Forums, as well as creating presentations for global brands including Chanel, Selfridges and LVMH.

maks fus mickiewicz

Maks Fus Mickiewicz

Senior Journalist, LS:N Global

Maks is an experienced writer and editor with a strong track record in trend forecasting and an interest in youth culture, fashion, art, design and music. He joined LS:N Global in 2015 and commissions show reports, market pieces and macrotrends. Formerly, he was the online editor of Protein, where he commissioned reports, panel discussions and videos that examined the future of consumer culture. He has written for publications including i-D, Dazed, Nowness and Wallpaper*.

Daniela Walker

Daniela Walker

Insight Editor, LS:N Global

Daniela joined LS:N Global in 2013, and she now oversees the Micro Trend, Safari and Tribe sections of the website. She is also one of the lead writers for our annual macrotrends. Writing across the consumer lifestyle sectors, Daniela has a fondness for food and drink, advertising and all things gender-related. Before working at LS:N Global, Daniela was a freelance journalist, writing in-depth profile pieces on creatives such as chef Fergus Henderson and choreographer Akram Khan.

Jessica smith

Jessica Smith

Visual Trends Researcher, LS:N Global

Jessica joined The Future Laboratory in 2014 after completing a Masters degree in Trend Forecasting at the Polimoda Institute of Design and Marketing in Florence. After working at ASOS and then as a freelancer at The Future Laboratory, she became a permanent member of the team, working on client projects including Nikon, Royal Salute and QIC.


Tom Savigar

Senior Partner and Chief Growth Officer, The Future Laboratory

Tom has guided many of The Future Laboratory’s clients through some of the most challenging market shifts and global recessions of the past 10 years. With a much-expanded team, and offices in the US and Australia, he continues to do this, working with clients as diverse as Absolut, Cadillac, The Body Shop, Lamborghini, HSBC, Courvoisier, UBS, BMW, British Gas and Marks & Spencer.


Ruth Marshall-Johnson

Foresight Director, The Future Laboratory
Ruth Marshall-Johnson is a trends industry specialist with experience in translating cultural and consumer research into highly effective strategy for leading brands and organisations. Ruth specialises in identifying and explaining the relationship between cultural development and consumer behaviour and brings this practice to her work as a start-up mentor, guest lecturer at Central Saint Martins and the London College of Communication.
aleksandra szymanska

Aleksandra Szymanska

Visual Trends Analyst, LS:N Global

With a background in critical design and a penchant for experimental art, Aleksandra is our go-to source for avant-garde concepts and speculative scenarios. Having started as a freelance contributor, she joined LS:N Global in 2014. Aleksandra charts current developments in art direction, design and 2D and 3D visual arts, building detailed analysis of the aesthetic directions emerging across lifestyle sectors. 

Sébastien van Laere

Sébastien van Laere

Research strategist, The Future Laboratory

Sébastien is a seasoned social and cultural consumer researcher. Using a variety of qualitative methodologies, he applies his insight and foresight capabilities to paint a meaningful picture of future customers’ needs and aspirations, and their expectations of the world around them and the brands they connect with.

Rachael Stott

Rachael Stott

Visual Trends Researcher, LS:N Global

Rachael joined LS:N Global in 2014 and is responsible for running the fast-paced Seed and Insight news sections. She is also a primary contact for the designers and brands we feature. Rachael has studio experience working for high-end fashion labels, such as Jonathan Saunders and Margaret Howell. Her avid interest in visual culture beyond the realms of fashion led her to study trend forecasting at Central Saint Martins. Since then, she has worked on producing visual content for trend seminars at the British Library.

Lauren Murray

Lauren Murray

Strategist, The Future Laboratory

Lauren is an experienced strategist with experience across a range of sectors including alcohol, luxury, retail, personal care and food and drink. With a background in graphic communication, she has an instinctive and creative approach to brand strategy and innovation that is rooted in consumer-centric design thinking. Lauren is passionate and highly knowledgeable about health and wellness, both as an industry and a growing cultural imperative for businesses.
Karli-Jade Fontiverio-Hylton

Karli-Jade Fontiverio-Hylton

Ethnographer, The Future Laboratory

Karli-Jade uses her experience as a strategic researcher to capture the nuances and cross-sector intelligence of people, cultures, environments and narratives. Highly creative and innovative, she has worked with a variety of clients, including BBC, Google, Facebook, UBS, L’Oréal, Nikon and Pernod Ricard.

Book your ticket now

Learn how to harness disruptive innovation with some of today’s most creative and future-facing thinkers.

If you are a member please contact your account manager to book tickets.

Innovator: Early Adopter: Late Adopter:
until 1 August
until 13 September





An afternoon of inspirational talks and strategic clinics that will capture what a brand must do to find success in 2020.

Complete your details on the following form to download the full agenda.

Your Visit


The Future Laboratory’s home at Elder Street has its own story to tell. The Grade II-listed property is built on the site of a Roman cemetery and in the precincts of the medieval Priory and Hospital of St Mary Spital.

Located between London’s creative capital of Shoreditch and the financial heart of the city, it’s a short walk from Shoreditch High Street and Liverpool Street stations.

The Future Laboratory
26 Elder Street
London E1 6BT

Food and Drink

Brain booster snacks, super-food smoothies and hyper-health-cocktails will be served throughout the day, so that attendees can maximise their thinking and minimise their girths without feeling hungry in mind, body or spirit.